Lifetime Experience!

In a Marketing iniciative held by Nissan Iberia, I was invited to sail with Francisco Lobato aboard his fantastic Figaro Bénéteau 2.

Francisco Lobato has participated in more than 15 World and European sailing championships, has won the 2008 Les Sables-Azores-Les Sables race and in 2009 he won the 4000 miles transatlantic yacht race, the Transat 6.50 Solo Race.

This year Francisco will be competing in the Championnat Français de Course au Large with his new Figaro Bénéteau 2. This boat created by and for the solo sailor is very popular among them and every year they fight for the best places of tough competition events.

Some of the tech specs:
Lenght: 10,10 m
Hull beam: 3,4 m
Draft: 2,10 m
Light displacement: 3050 kg
Keel weight: 1100 kg
Mainsail: 36 m

 Francisco's office














Thank you Nissan Iberia for conducting this great marketing iniciative and congratulations for sponsoring a true champion!

Thank you, Francisco, for this lifetime experience. You are really a very nice guy, a true professional sailor and a Champion!

Like a Boss

Great footage from Alex Thomson Racing and his keel walk.

But more important is to see a perfect marriage between a professional sailing team and his main sponsor.

This video it's becoming viral over the internet and the social media and soon this will be an example of how to get some sponsorship activation, how to promote the engagement and the involvement of the sponsorship audience with the sponsor.


 We are talking marketing here!