Showing posts with label Volvo Ocean Race. Show all posts
Showing posts with label Volvo Ocean Race. Show all posts

6.7.12

Fantastic Year

What a fantastic year this has become to the portuguese sailing entusiasts.
We are having some of the best races and sailing events in the world:

VOLVO OCEAN RACE, with one of the most competitive legs ever that happened to finish in Lisbon.




 Team Camper also had an whale collision avoidance when on route to Lisbon!

 

 TALL SHIPS RACES which will have a have a venue, again in Lisbon, from the 19th till 22nd July.




EXTREME SAILING SERIES


Act 4 of the Extreme Sailing Series 2012 will be staged between the 5th to 8th July, making its debut in Portugal, this time in the city of Porto.
Eight teams with 40 of the world ́s best sailors from 9 nationalities will line up on the starting grid for four days of intense competition.



ENDEAVOUR

Yes, we can find Endeavour right now in the Tejo River, in Lisbon.



Endeavour is a 130-foot (40 m) J-class yacht built for the 1934 America's Cup by Camper and Nicholson in England. She was built for Thomas Sopwith who used his aviation design expertise to ensure the yacht was the most advanced of its day with a steel hull and mast. She was launched in 1934 and won many races in her first season. She failed in her America's Cup challenge against the American defender Rainbow but came closer to lifting the cup than any other until Australia II succeeded in 1983. Source: Wikipedia

2012 OLYMPICS


Portugal will be represented by 13 sailing athletes, competing in some diferent classes like the 49ers, Laser, 470, Sailboard, Laser Radial, Star and Elliott 6m.


FRANCISCO LOBATO


Of course we are also following the La Solitaire du Figaro 2012 where our only professional single-handed sailor is competing right now. Força Francisco!
Here some footage from 2011.



1.2.12

Like a Boss

Great footage from Alex Thomson Racing and his keel walk.



But more important is to see a perfect marriage between a professional sailing team and his main sponsor.

This video it's becoming viral over the internet and the social media and soon this will be an example of how to get some sponsorship activation, how to promote the engagement and the involvement of the sponsorship audience with the sponsor.


 We are talking marketing here!


19.1.12

Team Building

Very interesting post from the Volvo Ocean Race site and the Team Telefónica about team dynamics and the importance of communication. Some CEO's should be learning something from these guys...

Communication is the name of the Game

6.10.11

Volvo Ocean Race 2011-2012


22 days to go for this exceptional test of sailing prowess and human endeavour. Starting in Alicante on the 29th October 2011 and ending in Galway on the 7th July 2012, this will be an exciting race with full worldwide media coverage and an ambitious marketing and promotional plan.

The action starts now!

more info here: Volvo Ocean Race

You can also read a great quarterly digital mag they're publishing here: Life at the Extreme